An AI appointment setter that booked 6 calls in 48 hours

The client

Freelance Navigator is a coaching program for creative professionals who want to start and build a freelance business. Its main offer is a $3,000 program, and it sells through conversations: Meta Ads bring prospects into the DMs, and a call is the next step.

The challenge

Every ad click starts a conversation, and conversations go cold fast. Each prospect needed a quick, personal reply, the right questions to see if the program was a fit, and a follow-up if they went quiet. By hand, that is hard to keep up with, and leads slip away. And for a coaching brand, a reply that sounds like a bot is worse than no reply.

What we built

An AI appointment setter that runs the whole conversation, from the first message to a booked call:

• Replies to every conversation started from Meta Ads, the moment it starts.
• Qualifies each prospect for the $3,000 program through natural conversation, so only good fits reach the calendar.
• Books a call with every qualified prospect.
• Follows up with people who stop responding, to keep conversations active and move them forward.
• Writes in the tone of voice of Carlos, the founder, so conversations feel personal, not robotic.

The result

The appointment setter booked 6 calls in its first 48 hours and fully automated Freelance Navigator’s lead funnel. The team saw a noticeable boost in lead quality and overall efficiency.